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Hi, I'm Beth Bretherton.
Nice to meet you!
My website was created to show my required apprenticeship evidence, knowledge, skills and experience gained.
Hi there!
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LinkedIn profile. Let's connect!
About me
Welcome to my portfolio.
My name is Beth Bretherton, and I am a 27-year-old Level 3 Junior Content Producer apprentice currently working at the North West Ambulance Service.
As a young professional, I am enthusiastic about learning and have a keen eye for detail; I relish creating engaging and informative content that helps spread awareness on various health and safety topics.
In my current role, I work closely with a broad array of staff to develop content that informs, educates and entertains the public.
Whether filming video series, photographing internal staff and members of the public, designing a range of print and digital content, or assisting with social media campaigns, I always strive to create accessible, easy-to-understand, and visually appealing content. I believe that communication is the key to building solid relationships. Throughout my career, and especially whilst working at the North West Ambulance Service, I have been lucky to connect with staff at all levels and gained first-hand experience in people management.
As a Junior Content Producer, I aim to connect with audiences and radiate the trust's values, messages and missions in a striking and visually accessible way. My apprenticeship has allowed me to gain practical content creation experience while gaining the necessary accreditation. Through this, I have vastly extended my understanding of marketing and communications, the broader workplace and the NHS. I am eager to continue expanding my knowledge and developing my skills, aiming to achieve a long-standing career working within Communications.
When I'm not working, you can find me walking my dogs, reading, or trying out new recipes in the kitchen. I love living in the North West, learning about health and well-being and supporting others.
Thank you for taking the time to read my introduction, and I look forward to sharing my work with you!
Learner of the Year 2023
In June of 2023, Gingernut Training, my apprenticeship provider, honoured me with the prestigious title of Learner of the Year 2023. This recognition made me incredibly grateful and happy.
What made this achievement even more special was that my tutor, Anna, took the initiative to nominate me during a company conference, where she highlighted my accomplishments among a gathering of other tutors and learners.
I felt truly fortunate to have received such acknowledgement and to know that my efforts were noticed and celebrated within the wider professional community.
My tutor provided a comprehensive nomination on my behalf which you can read by clicking here.
Media Mogul
In 2020 after going into the pandemic, I wanted to find a job where I was able to work but from home. I started networking with people on Twitter (X now) and booked my first set of clients.
I worked with a cleaning company, a local shop, a nearby beauty salon and others. I gained valuable experience working with many people and I believe this job fostered my love of content creation.
Married To The Mop improved their SEO and became the second most searched-for cleaning company in Wigan. They also hired 10 new employees.
View my Instagram and Facebook pages here.
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Photography
My photography journey has been deeply enriched by my experience working for the North West Ambulance Service. This remarkable opportunity has allowed me to hone my technical expertise and creative expression skills. My hands-on experience with professional equipment, such as the Nikon D3300 DSLR camera and DJI gimbal, has equipped me with a comprehensive understanding of camera operation and lighting techniques. Moreover, I've delved into the intricacies of
post-production editing, mastering the art of enhancing images using industry-standard software like Adobe Photoshop and Lightroom.
Beyond technical proficiency, my work with the ambulance service has instilled in me a deep appreciation for the power of photography to document and share meaningful stories. I've carefully crafted images that capture the essence of ambulance service operations, showcasing the dedication and professionalism of emergency medical personnel. To ensure my photographs reach a wider audience, I've developed taxonomy and metadata tagging expertise, meticulously organising my images for efficient retrieval and searchability.
My commitment to safety and accessibility has further enhanced my photographic practice. I've thoroughly familiarised myself with risk assessment procedures, ensuring every photography session is conducted safely and in a controlled environment. Additionally, I've embraced the importance of accessibility, incorporating alt text into my images to make them universally accessible to individuals with visual impairments.
Throughout my tenure at the North West Ambulance Service, I've cultivated a blend of technical competence, creative flair, and ethical responsibility. My photography skills have evolved alongside my passion for capturing moments that resonate with viewers and inspire empathy for the important work of emergency medical services. I am confident that my well-rounded skillset will make me an asset to any photography endeavor, whether it's documenting life-saving interventions or creating visually compelling storytelling.
Nikon D3300
DJI Gimbal